Hotel classifications vs. customer expectations
Spain's Cantabria University conducted a study to determine whether that country's hotel classification system was an accurate indicator of the quality of actual hotel experiences. The results showed...
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Amusement parks: What can we expect in 2005?
The opening of the gigantic Tropical Islands theme park just outside Berlin has all of Europe talking. What amusement park trends will emerge in 2005? +++ The Commentary from Liping A. Cai, Professor...
View ArticleUp close and personal
As has been said before, the quest for authenticity has become a general trend. Beyond the major natural attractions and must-see sites, travellers visiting foreign countries are interested in...
View ArticleAirports in the marketing era (Conference summary)
Northern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a...
View ArticleAdopting a leisure-orientated marketing mix: some challenges and...
This article aims to discuss some of the challenges and opportunities that are faced by airports when adopting a leisure-orientated marketing mix in order to attract leisure carriers (e.g. charter,...
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Culture: The key to urban tourism
In the new millennium, Montréal’s leaders and opinion-makers have continually emphasized that the future of their metropolis is tied to culture. But it isn’t the only city to have recognized the value...
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Exploiting the “Gap Year Travel” niche
Although the idea of taking time off in order to travel is by no means a recent one, “gap year travel” is both a relatively new and a relatively unknown market segment. Travellers in this segment do...
View ArticleRestaurant industry in change: be proactive!
New regulations are being introduced in the restaurant industry. Now that consumers want to eat better and know more about the origins and composition of their food, some lawmakers are taking action....
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Global ranking of destinations and source markets
The flow of tourists to various destinations around the world has changed drastically in recent years and data compiled over the past decade corroborates certain trends. New outbound markets occupy...
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Albergo diffuso: An alternative form of hospitality
Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the...
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The vogue of low-cost travel
Low-cost tourism providers are now attracting a variety of customer segments. This is because their business model has gone upscale, offering a wider selection of improved products and services while...
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Overview of Canadian Outbound Travel
Frequent travellers, Canadians spend a lot when they travel and are open to emerging destinations. However, they also enjoy long-standing favourites, with the United States accounting for nearly...
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